Home > Scruff-a-luvs

Scruff-a-Luvs are unloved and abandoned pets that need your help!

Scruff-a-Luvs arrive as a sad ball of matted pink fur, but once you bathe them, dry them, brush them and love them, you will discover what kind of pet they really are!


Who will you rescue? A Puppy, a Kitten or a Bunny? Only by saving a Scruff-a-Luv you will find out. In return, they will be your FFF (Furry Friend Forever).

Each Scruff-a-Luv comes with a collar and tag to give them a name; a brush to style them; a cute hair clip and an adoption certificate.



We have 5 Scruff-a-Luv plush toys to giveaway!

To enter to win, complete the form below and tell us which Scruff-a-Luv animal (dog, cat or rabbit) that you'd be most excited to rescue. You'll then go into the draw to win 1 of 5 Scruff-a-Luv toys.

Entries close 10am 31 May 2018


This competition is now closed.


Legal stuff…  

  1. Entry is open to children aged 13 years and under living in New Zealand only.
  2. Winners' names will be posted in the Winners section of the Upstart website within seven days of the closing date.
  3. Prizes are non-transferrable and cannot be exchanged for money.
  4. Prize suitable for ages 3 and up.
  5. Judge's decision is final and no correspondence will be entered into.
  6. Scruff-a-Luv animals are assorted and chosen at random.


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