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LOL Sparkle Series is here!

The latest L.O.L. Surprise! dolls are available now... and we couldn't be more excited!

Unbox 7 sparkly surprises with L.O.L. Surprise!™ Sparkle Series.

Each doll comes with:

  • a secret message 

  • stickers 

  • a bottle 

  • shoes 

  • an outfit 

  • an accessory 

  • AND a L.O.L. Sparkle Series doll! 


Twelve fan favourite characters have had a sparkly makeover, and you can find them with stunning glitter finishes and hairstyles!

Look for Punk Boi, Boss Queen and other fave characters in all-new outfits! Feed or bathe doll to discover water surprises! The ball also becomes a purse, doll stand, or playset.

Collect all 12 characters!



Be in to win 1 of 24 L.O.L. Surprise! Sparkle Series dolls...

To enter to win your very own L.O.L. Surprise! Sparkle Series doll (RRP $30), tell us about a time that you sparkled. Whether it was on a stage, when you got player of the day at your chosen sport or even when you did a wonderful job on a class project, we want to know what made you sparkle as much as the new L.O.L. Surprise! Sparkle Series dolls.


This competition has now closed




Legal stuff…

1. Entry is open to children aged 13 years and under living in New Zealand, with parental consent, only.

2. Winners' names will be posted in the Winners section of the Upstart website within seven days of the closing date.

3. Prizes are non-transferrable and cannot be exchanged for cash

4. L.O.L. characters and colours are assorted and chosen at random.

5. Judge's decision is final and no correspondence will be entered into

6. Winners should allow up to 3 weeks for delivery of their prize.

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