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Each Blume doll features unique, over-the-top hairstyles and outfits that can be interchanged with other dolls.

The flower pot comes packed with 10+ surprises that include:

 - fashion shoes

 - a sticker sheet

 - and a mini friend

 - as well as a secret playset.

Who will you blume? Collect all 22 Blume dolls to mix and match hairstyles and outfits and build out your world!




Be in to win 1 of 15 Blume dolls...

To enter to win your very own Blume doll (RRP $26.99), tell us what your favourite flower is and why.

Competition now closed


Legal stuff…

1. Entry is open to children aged 13 years and under living in New Zealand, with parental consent, only.

2. Winners' names will be posted in the Winners section of the Upstart website within two days of the closing date.

3. Prizes are non-transferrable and cannot be exchanged for cash

4. Blume characters and colours are assorted and chosen at random.

5. Blume are suitable for ages 3+

5. Judge's decision is final and no correspondence will be entered into

6. Winners should allow up to 3 weeks for delivery of their prize.

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